Mediamorphosis: Understanding New Media

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Pine Forge Press, 13 feb. 1997 - 302 páginas
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For use in undergraduate New Media Technology courses offered in Communication/Journalism. The text provides students with a theoretical and historical context to help place media technology developments in their proper perspective. The author does a fine job of projecting media and technology trends into the future while avoiding the "blue sky" approach of many works. Using non-technical language, he demystifies emerging technologies as much as possible and provides a structure for understanding their potential influences on the popular forms of mainstream media - newspapers, magazines, television and radio.
 

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Índice

chapter
1
The 30year rule
8
The importance of early adopters
14
The mediamorphic process
22
Principles of mediamorphosis in perspective
29
chapter
31
The broadcast domain
37
inherited media traits
44
Cultural context of the third mediamorphosis
136
The Viewtron experience
143
The trials of interactive TV
159
chapter seven
167
Living in virtual worlds
175
Future control and social issues
188
chapter eight
195
Nextgeneration television technology
203

chapter three
53
Written language and the second great mediamorphosis
61
Digital language and the third great mediamorphosis
71
The mediamorphic role of language in perspective
79
The electronic age
89
The computer age
100
Technologies of the third mediamorphosis in perspective
107
Political forces
121
Economic forces
127
Mediamorphosis within the broadcast domain
216
chapter nine
219
Gutenbergs legacy
225
Future control and social issues
244
Mediamorphosis within the document domain
251
Keeping the future in perspective
263
glossaryindex
271
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Página 289 - He is also the associate director for virtual environments at the National Center for Supercomputing Applications (NCSA) at the University of Illinois at Urbana-Champaign.

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Sobre el autor (1997)

Roger Fidler is a new media consultant and visiting professor at the University of Colorado School of Mass Communication and Journalism. He is an internationally recognized electronic publishing visionary and pioneer. He has worked in the newspaper business for over 34 years, and has been actively involved in new media development since 1979. From 1992-1995, he directed the Knight-Ridder Information Design Laboratory in Boulder.

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