Media Work

Portada
Polity, 4 sept 2007 - 278 páginas
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The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today.

Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online.

The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

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Índice

chapter one Liquid Life Work and Media
1
chapter two Creative Industries Convergence Culture and Media Work
45
chapter three Media Professions in a Digital Age
84
chapter four Advertising Public Relations and Marketing Communications
113
chapter five Journalism
141
chapter six Film and Television Production
171
chapter seven Game Design and Development
201
Liquid Media Work
233
Notes
243
References
250
Index
266
Página de créditos

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Términos y frases comunes

Pasajes populares

Página 254 - The Public Quality of Popular Journalism: developing a normative framework", Journalism Studies, 2, 2, 2001 : 189-205.
Página 252 - Cultural industries in the digital age: Some provisional conclusions.

Sobre el autor (2007)

Mark Deuze is Assistant Professor of Telecommunications at Indiana University.

Información bibliográfica