Marketing in the Public Sector

Pearson Education, 2007 - 332 páginas
"Offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan." - cover.

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Reseña de usuario  - PointedPundit - LibraryThing

This book leaves me conflicted. Part of me wonders why it is necessary for two distinguished marketing specialists to team up to write a book like this. The other part, a consumer of government ... Leer reseña completa

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