Marketing in the Public Sector

Portada
Pearson Education, 2007 - 332 páginas
"Offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan." - cover.

Comentarios de usuarios - Escribir una reseña

LibraryThing Review

Reseña de usuario  - PointedPundit - LibraryThing

This book leaves me conflicted. Part of me wonders why it is necessary for two distinguished marketing specialists to team up to write a book like this. The other part, a consumer of government ... Leer reseña completa

Otras ediciones - Ver todo

Información bibliográfica