Comentarios de usuarios - Escribir una reseña
No hemos encontrado ninguna reseña en los sitios habituales.
Marketing Management and the Marketing Concept 3 Analyzing
Página de créditos
Otras 24 secciones no se muestran.
accounts action activities advertising alternative amount analysis audit average basis behavior better brand budget buyers buying calls cent channel Chapter characteristics company's competition competitors concept considered consumer cost creative customers decision demand depends described determine develop distribution economic effective effort estimate evaluation example executive expected factors Figure firm force forecast function ideas important increase individual industry influence interest involved lead less major manufacturer marketing research means measure method objectives operations organization particular performance period physical planning possible potential present problem profit promotion purchase question relative represents requires response retail salesmen segments selling shows specific stage strategy studies tend territories tion types unit variables various