Marketing Management: Analysis, Planning, and Control |
Comentarios de usuarios - Escribir una reseña
No hemos encontrado ninguna reseña en los sitios habituales.
Índice
Part | 1 |
Markets and the Marketing Environment | 13 |
Market Segmentation | 43 |
Página de créditos | |
Otras 24 secciones no se muestran.
Términos y frases comunes
accounts action activities advertising alternative amount analysis audit average basis behavior better brand buyers buying calls cent channel Chapter characteristics company's competition competitors concept considered consumer cost creative customers decision demand depends described determine develop distribution economic effective effort estimate evaluation example executive expected factors Figure firm force forecast function ideas important increase individual industry influence interest involved lead less major manufacturer marketing research means measure method objectives operations organization particular performance period physical planning possible potential present probability problem profit promotion purchase question represents requires response retail salesmen segments selling shows specific stage strategy tend territories tion types unit variables various