Created through a student-tested, faculty-approved review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
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advertising behavior benefits blogs brand name business marketing Businessweek buyers campaign CENGAGE LEARNING 2011 cengagebrain.com Chapter Coca-Cola communication company’s competitors consumers costs coupons CourseMate for MKTG create customer relationship management customer service demand designed develop discount distribution employees ethical evaluation example Exhibit Facebook firm firm’s global marketing goals identify important increase industry interactions Internet iPhone manufacturers market segments market share marketing channel marketing managers marketing mix marketing plan marketing research marketing strategy merchandise million needs offer ofthe organization packaging percent personal selling potential Procter & Gamble product line profit programs Quizbowl relationship marketing response retailers revenue Review Key Terms sales promotion salesperson sample shoppers Smartphones social media specific sumers suppliers supply chain management target market television tion tomers trade United users Wall Street Journal