Logistics & Supply Chain ManagementEffective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result.
This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including:
* The link between logistics and customer value. * Logistics and the bottom line measuring costs and performance. * Creating a responsive supply chain. * Managing the global pipeline. * Managing supply chain relationships. * Managing risk in the supply chain. * Matching supply and demand. * Creating a sustainable supply chain. * Product design in the supply chain.
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La logística es el proceso de manejar estratégicamente la adquisición, el movimiento y el almacenamiento de materiales, partes e inventario acabado (y el flujo de información correspondiente) a través de la organización y sus canales de marketing, de forma que la rentabilidad actual y la futura sean maximizadas a través de un procesamiento de pedidos eficiente en costes