Logistics & Supply Chain Management

Financial Times Prentice Hall, 2011 - 276 páginas

Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result.


This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including:


* The link between logistics and customer value.

* Logistics and the bottom line measuring costs and performance.

* Creating a responsive supply chain.

* Managing the global pipeline.

* Managing supply chain relationships.

* Managing risk in the supply chain.

* Matching supply and demand.

* Creating a sustainable supply chain.

* Product design in the supply chain.


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Sobre el autor (2011)

Martin Christopher is Emeritus Professor of Marketing and Logistics at Cranfield School of Management, a leading UK business school. He has written numerous books and articles and is on the editorial advisory board of several professional journals. Until recently he was coeditor of The International Journal of Logistics Management and his latest books have foucsed upon relationship marketing, logistics and supply chain management.

He has held appointments as Visiting Professor at universities around the world. Professor Christopher is a Fellow of The Chartered Institute of Marketing, The Chartered Institute of Logistics and Transport and The Chartered Institute of Purchasing & Supply. In 1987 he was awarded the Sir Robert Lawrence medal of The Chartered Institute of Logistics and Transport for his contribution to the development of logistics education in Britain. In 2005 he was awarded the Distinguished Service Award of the USA Council for Supply Chain Management Professionals. In 2007 he was designated as Foundation Professor by The Chartered Institute of Purchasing & Supply. Martin has also worked as a consultant for major international companies in North America, Europe, the Far East and Australasia.

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