Knowledge Management: A State of the Art Guide

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Kogan Page Publishers, 2001 - 226 páginas
All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.
 

Índice

3
41
How to institutionalize best practice
50
Communities of practice and knowledge conversion
73
Transparent marketing
100
The knowledge management matrix
118
Learning and knowledge
142
Technology and knowledge management
162
Measurement and evaluation
185
Appendix
205
References
216
33
219
56
226
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Sobre el autor (2001)

Gamble is the Professor of European Management at the University of Surrey, UK. He is also Director of the Surrey European Management School. During his 25 year marketing career, he has written over 150 papers and published several books. John Blackwell is a senior manager with IBM who specializes in advising clients on the implementation of knowledge management systems and strategies.

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