Insights in Strategic Retail ManagementJohn Gattorna MCB University Press, 1985 - 172 páginas |
Índice
The Sir Theo Kelly Foundation | 1 |
A Refined Approach to the Wheel of Retailing | 9 |
Grottke and David Y Schwartz | 18 |
Página de créditos | |
Otras 9 secciones no se muestran.
Términos y frases comunes
Appendix asset turnover assortment Australia behaviour brand cent centres channel marketing co-ordination of product company's competition concept considered consumer costs Customer enquiry service customer service delivery direct marketing discounts Effective purchase negotiations environment Excellent Most Important Executive visits factors food retailers food stores Fortunoffs gross margins groups growth Importance Not Important Important Excellent Important to retailer Important to supplier increase innovation Journal of Marketing Journal of Retailing labour logistics Macquarie University manufacturers markdown market position market share marketing information system merchandise MKIS needs net profit margins NRMA offered operating product planning promotion purchase per customer relationship retail institutions retail market retail sales Retailer performance retailer Very Supplier RONW scanning segments selling strategic planning structure successful supermarkets Supplier performance suppliers and retailers Theo Kelly tion trade marketing traditional department store warehouse Wheel of Retailing wholesalers Woolworth