Insights in Strategic Retail ManagementJohn Gattorna MCB University Press, 1985 - 172 páginas |
Índice
The Sir Theo Kelly Foundation | 1 |
A Refined Approach to the Wheel of Retailing | 9 |
Grottke and David Y Schwartz | 18 |
Página de créditos | |
Otras 9 secciones no se muestran.
Términos y frases comunes
achieve activities advertising appears Appendix approach assortment Australia become better brand cent centres channel competition concept considered consumer continued costs customer service delivery department stores discounts distribution effect emerging environment Establishment example Excellent executive existing factors Figure function future gross margins groups growth higher Importance Not Important Important improve included increase innovation institutions involved issues Journal labour less limited logistics major manufacturers margins means merchandise needs offered operating organisation performance policies position possible profit promotion purchase range ranked reduced relationship represented responses result retailer's retailers scanning segments selling share specific staff strategic planning strategy structure successful supermarkets suppliers tion trade marketing types understanding University