How Children Learn to Buy: The Development of Consumer Information-processing SkillsSage Publications, 1977 - 271 páginas |
Índice
CONTENTS | 7 |
The Development of Consumer Behavior Skills | 17 |
Research Methodology | 31 |
Página de créditos | |
Otras 10 secciones no se muestran.
Otras ediciones - Ver todo
How Children Learn to Buy: The Development of Consumer Information ... Scott Ward,Daniel B. Wackman,Ellen Wartella Vista de fragmentos - 1977 |
How Children Learn to Buy: The Development of Consumer Information ... Scott Ward,Daniel B. Wackman,Ellen Wartella Vista de fragmentos - 1977 |
Términos y frases comunes
analysis attributes in purchases Chapter children's commercials cognitive ability cognitive development theory comments about commercials conceptual consumer skills contextual attributes EA EA exposure to television family context Family socio-economic status family variables family-context variables Flexibility in responding Frequency of exposure Frequency of negotiating Frequency of refusal Frequency of taking Grade Level impact indicate information processing information-processing skills interaction variables Kindergarten Mult kindergartners kinds of information mass media Minneapolis-St mother-child interaction negotiating purchase requests norms Number of comments Number of different Number of money Number of quality Number of sources older children opposition to children's parents patterns percent price/appearance attributes PROBE HARD purchases Frequency quality shopping goals refusal with explanation relationship responding to purchase responses Sixth Grade Mult sixth-graders SKIP TO Q social class soft drinks sources for money specific sumer taking child shopping television advertising television commercials Third Grade Mult toothpaste TV commercials Wartella yielding to purchase