How Customers Think: Essential Insights Into the Mind of the Market
Harvard Business Press, 2003 - 323 páginas
An intriguing look at how the mind, body, and environment interact to drive our buying decisions, this book opens the door to the next source of competitive advantage.
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Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom
Dorothy Leonard-Barton,Walter C. Swap
Vista previa restringida - 2005