Global Television and Film: An Introduction to the Economics of the Business
This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainmentgoods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and culturalcharacteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can belargely reconciled.
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Industry and trade background and trends
Volume and composition of trade
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advertising American audience Australia blockbuster box office BSkyB buyers cable Canada Canadian cent Chapter cinema competitive consumers countries creative cultural discount cultural industries demand distributors domestic content domestic market dominance drama duction economic entertainment Europe European example exhibition exhibitors export prices feature film film and television film industry film producer foreign markets France funding global grammes Hollywood majors Hoskins and McFadyen important increase international co-production investment Japan Japanese joint-consumption licence fee market power Media Imperialism million movie partner partner's market pay-per-view piracy price discrimination production budget production cost profit programme or film programmes and films promotion public broadcaster public policy quotas rental revenue risk role satellite Screen Digest Star strategy studios subsidy successful Table technologies Telefilm Canada television and film television programmes theatre tion trade treaties TV Globo vertical integration viewers
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