Global Television and Film: An Introduction to the Economics of the Business

Portada
Clarendon Press, 1997 - 176 páginas
0 Reseñas
This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainmentgoods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and culturalcharacteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can belargely reconciled.

Dentro del libro

Comentarios de usuarios - Escribir una reseña

No hemos encontrado ninguna reseña en los lugares habituales.

Índice

Introduction
1
Industry and trade background and trends
9
Volume and composition of trade
27
Página de créditos

Otras 10 secciones no se muestran.

Otras ediciones - Ver todo

Términos y frases comunes

Referencias a este libro

Understanding Media Economics
Gillian Doyle
Vista previa restringida - 2002
Todos los resultados de la Búsqueda de libros »

Sobre el autor (1997)


Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada

Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada

Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada

Información bibliográfica