Getting to Yes: Negotiating Agreement Without Giving in

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Penguin Books, 1983 - 161 páginas
In the second edition of this book, the authors have kept the first edition's text complete and added an additional section, "The Ten Questions People Ask about Getting to Yes". The questions are: Does positional bargaining ever make sense; what if the other side believes in a different standard for fairness; should I be fair if I don't have to be? What do I do if other people are the problem? Should I negotiate even with terrorists or someone like Hitler? When does it make sense not to negotiate; How should I adjust my negotiating approach to account for differences of personality, gender, culture and so on; How do I decide things like 'Where should we meet?' 'Who should make the first offer?' and 'How high should I start?'; Concretely, how do I move from inventing option to making commitments; How do I try out these ideas without taking too much risk; Can the way I negotiate really make a difference if the other side is more powerful? How do I enhance my negotiating power? An analytical table of contents is included, as well as information on the Harvard Negotiation Project.

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WHAT IF THEY ARE More PowerFUL? DEVELOP YOUR
6
SEPARATE THE PEOPLE FROM THE PROBLEM
19
FOCUS ON Interests NOT POSITIONS
41
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Sobre el autor (1983)

William Ury is the co-founder of Harvard's Program on Negotiation, where he directs the Project on Preventing War. One of the world's leading negotiation specialists, his past clients include dozens of Fortune 500 companies as well as the White House and Pentagon. Ury received his B.A. from Yale and a Ph.D. in Anthropology from Harvard. His books Getting to YES and Getting Past No have sold more than five million copies worldwide. He lives in Boulder, Colorado.

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