Gender Politics and MTV: Voicing the Difference

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Temple University Press, 1990 - 258 páginas

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INTRODUCTION
3
MTVS INDUSTRIAL IMPERATIVES
13
TWO THE MAKING OF A PREFERRED ADDRESS
27
THREE MALEADDRESS VIDEO 1983
43
CONDITIONS OF CULTURAL STRUGGLE
55
FIVE
73
SEVEN FANDOM LIVED EXPERIENCE
149
13
175
NOTES
225
27
244
INDEX
249
55
250
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Página 99 - Cyndi is not just a pretty face onstage, a pretty voice on record. She's an experienced actress as well. ... Cyndi plays an unusually large creative role in the conceptualizing and staging of the video itself, from start to finish ... says Cyndi ... 'I know what I want and don't want - 1 don't want to be portrayed as just another sex symbol.
Página 152 - ... office or experience the quasi fame of popularity. After that came marriage — most likely to one of the crew-cut boys you'd made out with — then isolation and invisibility. Part of the appeal of the male star — whether it was James Dean or Elvis Presley or Paul McCartney — was that you would never marry him; the romance would never end in the tedium of marriage. Many girls expressed their adulation in conventional, monogamous terms, for example, picking their favorite Beatle and writing...
Página 227 - Dimbleby (1988) 132 hegemony * A concept developed by Gramsci in the 1930s and taken up in cultural studies, where it refers principally to the ability in certain historical periods of the dominant classes to exercise social and cultural leadership, and by these means rather than by direct coercion of subordinate classes - to maintain their power over the economic, political and cultural direction of the nation.
Página 72 - A counter argument — that the numbers are not too high — makes an opposite case: but inevitably, it also reproduces the given terms of the argument. It accepts the premise that the argument is 'about numbers'. Opposing arguments are easy to mount. Changing the terms of an argument is exceedingly difficult, since the dominant definition of the problem acquires, by repetition, and by the weight and credibility of those who propose or subscribe it, the warrant of 'common sense'.
Página 58 - It was important to a man's prestige that his wife could entertain his guests with music, and of course a musical education for his daughter served as a good investment for an advantageous marriage
Página 198 - Scott [a department store] installed a wax figure of a suffragist in one of its windows, a herald of the coming convention of the Woman's Party in that city. At about the same time, Wanamaker's set a precedent by permitting all female employees to march in suffrage parades during working hours. In 1912 suffragists chose Macy's in New York as the headquarters for suffragette supplies, including marching gowns, bonnets, and hatpins (Leach 1984, PP- 33 Culture critics have been reluctant to consider...
Página 118 - ... with her many girlfriends celebrates a girl leisure practice which is usually ridiculed in the public media. The bouncing Lauper then leads her band of girlfriends through New York City streets in a frenzied snake dance, a carnivalesque display that turns women's experience of the street upsidedown. Their arms reaching out for more and more space, the women push through a group of male construction workers who function as symbols of female harassment on the street. The image of men cowering in...
Página 198 - Like the phenomena which they examine, the analyses themselves are founded on a number of unspoken oppositions: conformity and resistance, harmony and rupture, passivity and activity, consumption and appropriation, femininity and masculinity.
Página 215 - ... Resource Center, organized in protest of "pornographic" rock music lyrics, includes Susan Baker, wife of Treasury Secretary James Baker; Tipper Gore, wife of Senator Albert Gore (D-Tenn.); and Ethelynn Stuckey, wife of Williamson Stuckey, a former representative from Florida. Hoping eventually to see the enactment of a system for rating records similar to the one used for rating movies, the Center won a lesser concession in August 1985 when 19 top record companies agreed to start printing warnings...
Página 78 - ... Ike Turner. The biographical information functions to turn the lyrics of her songs into autobiographical statements. Stanzas of "What's Love Got To Do With It?" may not have been written by Turner, but her authorial voice is created as a consequence of the fan's attempt to reconcile the text with the extratextual information about the singer's personal history: It may seem to you, that I'm acting confused when you're close to me. If I tend to look dazed, I read it someplace, I've got cause to...

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