Eyetracking Web UsabilityNew Riders, 26 abr 2010 - 456 páginas Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web. |
Índice
3 | |
21 | |
47 | |
4 Navigation | 113 |
5 Fundamental Web Design Elements | 159 |
6 Images | 195 |
7 Advertisements | 325 |
8 User Viewing Behaviors on the Web | 373 |
Appendix | 420 |
Glossary | 422 |
Index | 424 |
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advertisements animation appear asked users attractive background banner blindness Baseball Baseball-Reference Brett button camera clickable color Comedy Central company’s content area drop-down example exhaustive review eyetracking research eyetracking studies faces feature field labels Figure fixations FreshDirect gaze plot George Brett global navigation Google graphical ads heat map homepage icon ignored images interested interface elements internal promotions Jakob Nielsen JCPenney Kiehl’s layout left menu less load logo Men’s miscues momentum behavior Neiman Marcus offer percent peripheral phone number post-click priority spot progress indicator quadrant saccades scan screen seconds SERP sessions shopping cart shows Skype Sony Style specific sponsored links Store Locations subnavigation T-Mobile task text ads there’s tion top horizontal trying upper right usability user looked user read user’s usually utility navigation visual wait Web usability words York Magazine