Exploring Corporate Strategy: Text and Cases

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Financial Times Prentice Hall, 2002 - 1082 páginas
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Strategic Management at all levels both in UK and Europe. Europes most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.

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Sobre el autor (2002)

Gerry Johnson is Sir Roland Smith Professor of Strategic Management at the School of Management, University of Lancaster.

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