Ecological Marketing

aerosol air pollution American Americology analysis attitudes attitudinal carton CEOs cerned conservation conservatism consumer behavior consumption corporation correlation costs dairy decisions demand Eco-Pak ecological information ecological marketing ecological opinion leadership ecologically concerned consumer ecology scale economic energy environment environmental function environmental quality Factor fluorocarbon fuel groups Henion household impact index of ecological industry information sources information treatment issues Journal of Marketing Kinnear laundry detergents Liberal Conservatism locus of control major marketing channels mass media measures ment operating organization package paperboard perceived instrumentality percent personality present problems psychological re-use recycle society recycled materials recycling technologies regression regression analysis regulations requirements resource recovery systems result role scores Segment shopping center Sierra Club significant social class social responsibility scale socially conscious consumer soft drinks solid waste subscales sumer supply Texaco tion value importance variables virgin materials