Digital Transformation: The Essentials of E-business Leadership

KPMG/McGraw-Hill, 2000 - 134 páginas
The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a road map for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.

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Sobre el autor (2000)

Mary pat McCarthy is Vice Chair of the Information, Communications, and Entertainment practice of KPMG LLP.

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