Defining, measuring and managing brand equity: a conference summary ; Marketing Science Institute Conference held March 1 - 3, 1988, in Austin, TX

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na, 1988 - 64 páginas

Información bibliográfica

TítuloDefining, measuring and managing brand equity: a conference summary ; Marketing Science Institute Conference held March 1 - 3, 1988, in Austin, TX
Volumen 88;Volumen 104 de Marketing Science Institute Cambridge, Mass.: Report
AutorLance Leuthesser
Editorna, 1988
N.º de páginas64 páginas
  
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