Competitive Strategy: Techniques for Analyzing Industries and Competitors
Free Press, 1980 - 396 páginas
Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.
PARTI General Analytical Techniques
GENERIC COMPETITIVE STRATEGIES
A FRAMEWORK FOR COMPETITOR ANALYSIS
Página de créditos
Otras 19 secciones no se muestran.
Otras ediciones - Ver todo
ability above-average achieve announcements areas assets backward integration bargaining power benefits brand business unit buyers capital cash Chapter commitment competing competitive forces competitive strategy competitor analysis cost advantage cost leadership create customers decision decline demand discussed distribution channels dustry economies of scale effective emerging industries entrants entry barriers equipment example exit barriers factors firm firm's fixed costs fragmented industries global competition goals growth identify important increase indus industry structure industry's innovations input internal investment involve lead low-cost major manufacturing market share maturity ment minicomputer mobility barriers moves oligopoly operations overall particular policies position potential price sensitive product differentiation product line profits proprietary purchasing recreational vehicles relative retaliation risk rivalry segments seller selling shifts signals significant situation sources strategic group structural analysis suppliers switching costs target tegic tion usually vertical integration
Todos los resultados de la Búsqueda de libros »
Cooperative Strategies and Alliances in International Business: Joint ...
Farok J. Contractor,Peter Lorange
No hay ninguna vista previa disponible - 2002