Competition Demystified: A Radically Simplified Approach to Business Strategy

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Penguin, 18 ago. 2005 - 416 páginas
Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
 

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Índice

STRATEGY MARKETS AND COMPETITION
COMPETITIVE ADVANTAGES I
Supply and Demand
Economies of Scale and Strategy
ASSESSING COMPETITIVE ADVANTAGES
BIG WHERE IT COUNTS
NICHE ADVANTAGES AND THE DILEMMA OF GROWTH
PRODUCTION ADVANTAGES LOST 137
GAMES COMPANIES PLAY
FEAR OF NOT FLYING
NO INSTANT GRATIFICATION
COOPERATION WITHOUT INCARCERATION
COOPERATION
VALUATION FROM A STRATEGIC PERSPECTIVE
CORPORATE DEVELOPMENT AND STRATEGY
THE LEVEL PLAYING FIELD

GAMES COMPANIES PLAY 160
UNCIVIL COLA WARS 181
INTO THE HENHOUSE
APPENDIX
INDEX

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Sobre el autor (2005)

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

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