Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

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OSF, 2010 - 278 páginas
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getAbstract Summary: Get the key points from this book in less than 10 minutes.A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.Book Publisher:Wiley
 

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LibraryThing Review

Reseña de usuario  - newtonco - LibraryThing

Alex Osterwalder's book is the source of the Business Model Canvas - that one page business snapshot that so many entrepreneurs are now using to plot and shape their start-ups. Business plan ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - Pieter_Goldhoorn - LibraryThing

Although I am not very fond about another type of management tool, I think the Canvas model is easy to use. The book has the approach that the model is described shortly and the rest are ... Leer reseña completa

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