How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs ...

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary ...

The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing ...