The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often ...

Sanjay Matange and Dan Heath's Statistical Graphics Procedures by Example: Effective Graphs Using SAS shows the innumerable capabilities of SAS Statistical Graphics (SG ...

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best ...

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In ...