books.google.es - The case study is of a pharmaceutical company's failed attempt to reach overly optimistic sales goals for its new drug launch resulted in several related findings. First, in addition to data mining being a useful tool for performing post-hoc market segmentation on data collected in rather large-scale...http://books.google.es/books/about/Data_Mining_in_the_Health_Care_Industry.html?hl=es&id=d5wCj7rQNtwC&utm_source=gb-gplus-shareData Mining in the Health Care Industry
