books.google.es - Throughout history and especially during contemporary times, presidential rhetoric sets the foreign policy tone not only for Congress but mainly for the American public. Consequently, US foreign policy is actively marketed and spun to the American public. This book describes the marketing strategy of...http://books.google.es/books/about/Winning_the_war_of_words.html?hl=es&id=JtnS9svAtvgC&utm_source=gb-gplus-shareWinning the war of words