E-commerce Management: Text and CasesThomson/South-Western, 2003 - 445 pàgines E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures. |
Continguts
INTERNET BASICS AND BUSINESS MODELS | 1 |
CHAPTER | 24 |
CHAPTER THREE | 44 |
Copyright | |
No s’hi han mostrat 38 seccions
Frases i termes més freqüents
advertising Amazon Amazon.com auction banner ads Bezos bn.com Boo.com brand bricks-and-clicks business model buyers CHAPTER consumers cookies costs create database developed digital products discussed DoCoMo DoubleClick e-commerce e-mail eBay example experience Figure files firms Gnutella groups I-Mode individuals industry interaction interest Internet Jeff Bezos leading LINUX managers market research marketplace Meg Whitman messages Metcalfe's Law Microsoft million mobile Napster NTT DoCoMo offer online communities online retailers open-source open-source software opt-in Options participants permission marketing personal information PM Keywords profit programs result revenue streams Salon search engines sell sellers server share Slate Source spam strategy subscription sumers supply chain survey Table target telematics tion tomer traffic transactions users viral marketing wireless Yahoo