Television in the OlympicsJames F. Larson, 1995 - 276 páginas The book investigates how television has transformed the Olympic Games from a festival of international athletes into a global media event of unprecedented size and reach. It analyzes three broad aspects of television in the Olympic Games: economic, organizational and technological infrastructures for Olympic television; communicating culture, Olympism and politics in the Opening Ceremony; and the viewing experience. |
Otras ediciones - Ver todo
Television in the Olympics Miquel de Moragas Spa,Nancy Kay Rivenburgh,James F. Larson Vista de fragmentos - 1995 |
Términos y frases comunes
2nd Channel advertising athletes audience Barcelona Games Barcelona Olympic Barcelona'92 Broadcasting Union Cameroon Canal 13 Canal Olímpic Catalan Catalonia CCTV cent Centre d'Estudis Ceremony broadcasts Chapter Closing Ceremony Colombia commentary commentators competition countries coverage Cuba cultural economic ERTU2 European Eurosport example France global host city identity images Indonesia Indonesia TVRI international broadcasters International Olympic International Olympic Committee international signal l'Esport logo medals Mediterranean million Nation broadcaster Olympic broadcast Olympic ceremonies Olympic Charter Olympic Committee Olympic community Olympic family Olympic flag Olympic Games Olympic movement Olympic programming Olympic rituals Olympic stadium Olympic symbols Olympic television Olympic values Opening Ceremony organizing committee Ostankino parade participation political present Radio references represented Romania SABC segment Seoul Slovenia South Africa Spain Spanish sponsors sponsorship sports events strategy study correspondents Table Tele-Rebelde television rights torch TV Globo TVRI unilateral camera venues viewers visual