Strategic Management of Technology and InnovationMcGraw-Hill Education, 2009 - 1264 páginas The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. |
Otras ediciones - Ver todo
Strategic Management of Technology and Innovation Robert A. Burgelman,Clayton M. Christensen,Steven C. Wheelwright No hay ninguna vista previa disponible - 2009 |
Términos y frases comunes
applications architectural assets broadband Burgelman business model cable camera capabilities capacity chip Christensen combinatorial chemistry company's competitive competitors components consulting consumer core competencies corporate cost create customers database devices disk drive disruptive disruptive technologies DRAM drug Electronic Electronic Arts engineering entrant EPROM example Exhibit firm's functionality global Harvard Business Harvard Business School Hewlett-Packard ILECS improvement industry Infosys initial innovation integrated Intel Intel Corporation Internet investment license major manufacturing Matrix memory ment microprocessor Microsoft million modular MySQL Nintendo open source operating organization organizational partners patent percent performance personal computer Pixim potential product development profits RBOCS revenue S-curve seat sell semiconductor StubHub success sumatriptan suppliers tech technical technology strategy tegic tickets tion top management transistors unit users value network wafer