Reinventing the Bazaar: A Natural History of Markets

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W. W. Norton & Company, 17 nov 2003 - 288 páginas

Clear, insightful, and nondogmatic, this book gives us a new appreciation for one of our most ubiquitous institutions.

From the wild swings of the stock market to the online auctions of eBay to the unexpected twists of the world's post-Communist economies, markets have suddenly become quite visible. We now have occasion to ask, "What makes these institutions work? How important are they? How can we improve them?"

Taking us on a lively tour of a world we once took for granted, John McMillan offers examples ranging from a camel trading fair in India to the $20 million per day Aalsmeer flower market in the Netherlands to the global trade in AIDS drugs. Eschewing ideology, he shows us that markets are neither magical nor immoral. Rather, they are powerful if imperfect tools, the best we've found for improving our living standards.

A New York Times Notable Book.

 

Índice

The Only Natural Economy
3
Triumphs of Intelligence
15
He Who Cant Pay Dies
27
Information Wants to Be Free
41
Honesty Is the Best Policy
53
To the Best Bidder
65
Come Bid
75
When You Work for Yourself
89
A Conspiracy against the Public
136
Grassroots Effort
148
Managers of Other Peoples Money
167
A New Era of Competition
182
Coming Up for Air
196
Antipoverty Warriors
211
Market Imperatives
224
References
247

The Embarrassment of a Patent
103
No Man Is an Island
119

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Sobre el autor (2003)

John McMillan (1951—2007) was the Jonathan B. Lovelace Professor of Economics at Stanford University's Graduate School of Business.

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