Ogilvy on AdvertisingKnopf Doubleday Publishing Group, 1985 - 224 páginas A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
Índice
Overture | 7 |
How to produce advertising that sells | 9 |
Jobs in advertising and how to get them | 31 |
Página de créditos | |
Otras 19 secciones no se muestran.
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Términos y frases comunes
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Referencias a este libro
Electronic Commerce: A Manager's Guide Ravi Kalakota,Andrew B. Whinston Vista previa restringida - 1997 |
 | Contemporary Advertising William F. Arens,Courtland L. Bovée No hay ninguna vista previa disponible - 1994 |